Our Story.

Our Story

The origin of

Frisky Agency

Over the past 15 years, Frisky’s experts have been working under the name of addvisor. Addvisor has collaborated or is currently collaborating with major designers, artists, production houses and institutions within the creative industry, such as: Claudy Jongstra, Joris Laarman, Studio Drift, Iris van Herpen, VANTOT, Maarten Baas, Verhoeven Twins, ByBorre, Den Herder Production House, S.T.R.S., Jan van Eijck academy and Van Dijken Glasbeleving. We have guided them with various matters such as: (project) funding, professionalization, personal coaching, mergers and joint ventures, revitalisations (e.g. the Jan van Eijck academy), restructuring and unbundling & liquidation.

Through observing the strong need for consultancy, support and coaching within the creative industry, Frisky Agency was founded. Frisky Agency is an authority within the creative field, specifically focussing on the following groups of products: Architectural fabrics, collectable design and artistic installations.

The core values of Frisky Agency are:

Personal involvement, dedication, trust, long-term relationships, fair trade, transparency of our own services and processes, and discretion towards our customers and clients.

Why we do what we do

Artists and designers push the boundaries of innovation in addition to, and often in collaboration with scientists. Boundaries that often ask for innovation and improvement. This can only be done by researching, developing, experimenting, sharing and transferring knowledge. By recycling or repurposing what is made, or by inventing new applications. Everyone has their own motive to innovate, inspire and be meaningful. Frisky Agency supports and empowers designers and artists by ensuring that they can maintain focus on their creative, often technically innovative processes.

Through intensive collaboration and involvement in (successful) design studios, we have gained the insight that designers and artists often do not lack the passion and drive to convert their ideas into concrete products, projects or installations. However, they sometimes lack the entrepreneurial skills to become internationally successful. Creatives may sometimes lose their focus on the creative process for various reasons. For example, they may get lost doing in peripheral activities, which often consumes too much time and energy.

Maximum potential

The goal of Frisky Agency is to help designers and artists in realizing their maximum potential. We do this by sharing our extensive knowledge of entrepreneurial skills and by working with them to create a concrete and actionable studio plan. In this plan, the DNA, the signature of the designer or artist, is established and a strategy is devised to become internationally successful. Together we make sure that the goals and aspirations of the designer or artist are clear, and we translate the passion of the designer or artist into an ambition. Thus, your ambition is our mission.

How we do what we do

The services of Frisky Agency are:
Scouting, Consulting, Supporting en Representing.

1. Scouting

Frisky Agency scouts the best talents from well-known art & design academies. We have an eye for talented, potentially successful designers and studios and select them based on the competences necessary to become a successful organization. Where necessary, we offer support to make sure the designer can focus solely on the creative process. Frisky Agency is convinced that with the right dose of talent, competences, perseverance, focus, attention and perhaps some luck there is a great chance of success. The designer themselves determines the definition and course of this success, supported by Frisky Agency.

The scouted talents must have a distinctive signature and strive to do their design, R&D, creation, and production in-house. Furthermore, it is important that they have clear storytelling behind their projects. They must want to excel in their field of expertise and be unique and distinctive. We are looking for rough diamonds that have yet to be polished.

2. Consulting

Frisky Agency wants to help these creatives by professionalizing their studio. We have developed tailor-made programs that are tailored to the different life phases of the studio (start-up, scale-up and grown-up phase) and the specific needs of the creative. Frisky Agency has developed a blueprint for success based on almost 20 years of experience in guiding highly successful designers and / or institutions. For more information, please review our tailor-made programs, which can be found under “services”.

3. Supporting

Due to the personal involvement and dedication of Frisky Agency towards its clients, we wish to offer support in various fields. Support by professionals with a great affinity and love for the creative world. By providing creative support in the field of sales (support), marketing & communication, project & studio management, finance, HR management and legal & tax, the creative can fully focus on his or her creative process, whilst Frisky Agency manages other tasks.

4. Representing

In addition to Scouting, Consulting, and Supporting, Frisky’s main goal is to Represent its creatives. We want to Represent our amazing talents worldwide by managing sales of projects, products and/or installations.

Exclusive network
Frisky Agency can rely on a strong international network of top-notch designers, production houses, architects, interior designers, curators, galleries, and other stakeholders in the creative world, which has had great added value in the professionalization of the organizations of our clients. This network, and the knowledge and expertise of Frisky Agency are fully deployed in the professionalization of the organizations of our clients. Frisky Agency does this with personal attention and dedication. The goal of this network is to generate more projects for designers and artists, by connecting them with potential new clients.

Proactieve sales
In addition to “reactive” sales support, Frisky Agency can also proactively generate sales. In this scenario, Frisky Agency will take the lead in generating and approaching the most suitable leads and closing deals for and in collaboration with our clients.

Our team of professionals

Here to help you!

Founder

Ed

After graduating in law, Ed gained experience in business at Achmea and ABN AMRO from 1997 to 2004. With the acquired knowledge he subsequently established addfin B.V. in 2004. ver the period from 2004-2020, addfin B.V. has grown into addvisor group. During this period, addvisor has assisted more than 800 clients with various consultancy processes (see www.addvisor.nl). One of the 9 top sectors in which Ed has built up expertise with addvisor is the creative sector, and more specifically designers, artists, production houses and institutions. Because of this expertise, he founded Frisky in 2020. Ed speaks the language of the creatives, but can simultaneously provide them with strong business, organizational, innovative, strategic, financial, and legal advice.
Senior Consultant - Interim Manager

Wik

After graduating in Mechanical Engineering from Delft University of Technology, Wik followed his passion of filmmaking and enrolled at a film school in London. Back in Holland, Wik started a career as tv-director, later setting up his own Production Company ‘Cumulus Productions’ with a partner. After a period of rapid growth ‘Cumulus Productions’ was sold to IDTV, which Wik continued to work for. After leaving IDTV, Wik was a free-lance consultant for a while, before setting up a branded-content video department for TMG. In 2017 Wik started working for Studio Drift as Managing Director Operations, helping the founders professionalize the studio.

Having managed fast growing companies, Wik is very much an allrounder: Strategy, Organization, HR, Legal, Finance, he is at home in all these fields. Applying structure based on a clear strategy is his strength.

Creating success together with others, in which everyone's talents come into their own, is Wik’s drive. He strongly believes in giving responsibilities and confidence to allow employees and organization to flourish, thriving himself in work environments where creativity and passion predominate.

Professionalization & Coaching

Matz

Matz Toussaint co-founded Frisky Agency in 2020 and is currently responsible for Professionalization and Coaching. Her role emphasizes communication and sales, staying ahead of design trends, and professionalization trajectories for our clients. Matz finds her passion in the design world and speaks the language of the designers and artists like no other. In her free time, she is heavily involved in practicing visual art forms. In the run-up to her career, she gained work experience at Studio Drift, MAISON the FAUX, and Muurbloem Design Studio while studying Visual Art & Design Management at HKU.
Internationalization & Grants

Ellen

As the founder and designer of her own fashion brand, Ellen has gained valuable experience within the entrepreneurial world in recent years. Ellen has knowledge of both creative and strategic aspects and knows the risks an entrepreneur faces all too well. Working at Frisky Agency gives her the opportunity to further develop her entrepreneurial spirit and creativity and help other artists and designers achieve their goals. Nothing gives Ellen more satisfaction than empowering and encouraging other entrepreneurs to reach new goals.
Communication & Social Media

Lieke

Lieke is responsible for Communication and Social Media at Frisky Agency. Her grandfather was an artist and this gave her the passion to be creative at a young age. As a result, she chose the bachelor degree in Communication where she specialized in strengthening a communication strategy with powerful design. Now she puts the theory into practice while consulting clients on professionalization projects, creating content for Frisky Agency and making sure the branding strategy is well executed and evaluated. During the minor in strategic branding, she discovered her passion for supporting designers by translating their creative vision and identity into a concrete concept.
Marketing & Sales

Anika

Anika is responsible for Marketing and Sales at Frisky Agency. She has broad interests, but prefers to go out with her camera. During her undergraduate studies in Communication Science, she gained knowledge about how media can be used to inform, influence and entertain people. She now turns this knowledge into critical advice for clients, colleagues and the online platforms. With this, she focuses on refining Frisky Agency's internal and external communications. The moment Anika has a clear plan of action, she can be fully committed to something. She is enthusiastic, organizational and gets her energy from guiding, uniting and motivating colleagues.

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